Roborock Launches Saros 20 Sonic Amid Real Madrid Collaboration

The launch of Roborock's latest flagship product, the Saros 20 Sonic, coincided with a unique event celebrating both technology and sport. The two-day gathering, held on May 18-19, 2026, in Tokyo, attracted around 200 attendees, including media, influencers, and partners from the APAC region. This event showcased Roborock's innovations and celebrated the company's ongoing partnership with Real Madrid, aimed at connecting diverse cultures through the universal language of football.

At the heart of the product lineup is the Roborock Saros 20 Sonic, designed to elevate home cleaning with its advanced VibraRise® 5.0 Mopping System and AdaptiLift™ Chassis 3.0. This robot vacuum is engineered for improved mopping performance and intelligent cleaning coverage, making it a strong contender in the competitive smart-home market. In Malaysia, the Saros 20 Sonic is available for RM6,299 at Roborock Brand Stores and Harvey Norman outlets.

Alongside the Saros 20 Sonic, Roborock introduced the Saros Rover, notable for its pioneering wheel-leg robovac architecture. This design, first revealed at CES 2026, marks a significant advancement in robotic vacuum technology, indicating a shift towards greater mobility and efficiency for automated cleaning devices.

Dan Cham, Roborock's Head of APAC Marketing, opened the event by discussing the company's remarkable growth and its strategic partnership with Real Madrid. Cham confirmed Roborock's position as the global leader in robot vacuum shipments, citing recent IDC research that solidifies its top market share. "Thanks to the support of our users around the world, Roborock has once again achieved the No.1 global market share position in the robot vacuum category," Cham stated. He also highlighted that Roborock products are now available in over 170 countries, with more than 22 million units delivered to customers worldwide as of December 2025.

The second day of the event featured the '2026 Roborock x Real Madrid Clinic,' offering attendees a chance to learn from Real Madrid's coaching staff. This football clinic exemplified the shared values of excellence, consistency, and high performance that both Roborock and Real Madrid embody. By intertwining technology with sport, Roborock not only showcased its products but also strengthened its community engagement in the APAC region.

As smart-home technology evolves, Roborock's latest offerings and its partnership with Real Madrid reflect a commitment to innovation that resonates with consumers. The Saros 20 Sonic is poised to compete fiercely in the market, providing advanced features that cater to the needs of modern households. With a strong brand partnership and an expanding global presence, Roborock appears well-positioned for continued growth in the smart cleaning solutions sector.