Roborock has solidified its position in the smart cleaning market by launching the Saros 20 Sonic, a robot vacuum designed to enhance cleaning capabilities. This announcement came during a unique two-day event held on May 18-19, 2026, in Tokyo, which intertwined technology with sports through a partnership with Real Madrid.
The event, themed "Where the Greatest Meet," attracted around 200 attendees, including media, influencers, and business partners from the APAC region. Dan Cham, Roborock’s Head of APAC Marketing, opened the proceedings by highlighting the company's commitment to innovation and its significant global growth. Cham noted, "Thanks to the support of our users around the world, Roborock has once again achieved the No.1 global market share position in the robot vacuum category."
Leading the launch was the Roborock Saros 20 Sonic, which features advanced cleaning technologies. The device includes the VibraRise® 5.0 Mopping System and the AdaptiLift™ Chassis 3.0, promising improved mopping performance and intelligent cleaning coverage. Priced at RM6,299, the Saros 20 Sonic is now available at Roborock Brand Stores and Harvey Norman outlets across Malaysia.
In addition to the flagship vacuum, Roborock showcased the Saros Rover, recognized as the first robovac to utilize a wheel-leg architecture. This innovative design, first introduced at CES 2026, aims to enhance mobility and cleaning efficiency in various environments.
Roborock's ongoing partnership with Real Madrid is a key element of its branding strategy, aligning the company with a globally recognized sports entity. This collaboration boosts brand visibility and encourages community engagement through sports.
According to IDC research, Roborock maintains its lead in the market, holding the top position in robot vacuum shipment volume and market share. With products available in over 170 countries and more than 22 million units delivered by the end of 2025, the company shows sustained growth and consumer trust in its technology.
As Roborock moves forward, the introduction of the Saros 20 Sonic and the innovative Saros Rover reflects its commitment to advancing smart cleaning solutions while using its sports partnerships to reach a wider audience. The future looks promising for Roborock as it aims to maintain its leadership in the robotic vacuum sector.
Quick answers
How does the Saros 20 Sonic compare to previous models?
The Saros 20 Sonic features advanced mopping capabilities with the VibraRise® 5.0 Mopping System, enhancing its performance over earlier models.
When will the Saros 20 Sonic be available?
The Saros 20 Sonic is currently available for purchase at Roborock Brand Stores and Harvey Norman in Malaysia.
What is the price of the Saros 20 Sonic?
The Saros 20 Sonic is priced at RM6,299 in Malaysia.
About the author
MJI Desk
MJI Desk covers consumer tech for MJI News.
