Samsung has once again secured the top position in the American Customer Satisfaction Index (ACSI) for smartphones, achieving a score of 81. This places it just ahead of Apple, which recorded a score of 80, reflecting a slight decline of 1% from the previous year. Samsung's score has remained steady over the past year, while both Google and Motorola follow in third place, each with a score of 77, marking a 3% increase for both companies.
In the smartwatch category, the competition shifts. Samsung saw a 4% decline in customer satisfaction, resulting in a score of 80. This drop allowed Apple to tie with Samsung, as it also received a score of 80, confirming both brands as leaders in smartwatch customer satisfaction.
The ACSI scores come from responses to the Telecommunications, Cell Phone, and Smartwatch Study 2026, which gathered insights from 26,963 randomly selected customers through email surveys conducted between April 2025 and March 2026. These scores are important for Samsung as it competes against Apple in the lucrative U.S. market. Consistent levels of customer satisfaction highlight Samsung’s commitment to customer service and support, which is essential for maintaining its position against Apple’s stronghold.
Despite its leading scores, Samsung faces challenges in the smartwatch segment. The decline in satisfaction points to areas needing improvement, especially as Apple continues to innovate its smartwatch offerings. While both companies show resilience and strong customer loyalty, Samsung's ability to keep its smartphone satisfaction score steady amid ongoing competition indicates that it is effectively addressing the needs of its users.
As the tech industry evolves, the next products from both companies will be crucial in determining whether they can sustain or improve upon these satisfaction levels. With consumers placing greater value on support and service, the results of future releases will likely impact their standings in the ACSI rankings.
Quick answers
How does Samsung’s smartphone satisfaction score compare to Apple’s?
Samsung scored 81, while Apple scored 80 in the latest ACSI report.
What are the customer satisfaction scores for smartwatches?
Samsung and Apple both scored 80, tying for the top spot in smartwatch satisfaction.
When was the customer satisfaction data collected?
The data was collected between April 2025 and March 2026.
What was the sample size for the satisfaction survey?
The survey included 26,963 completed responses from randomly selected customers.
About the author
MJI Desk
MJI Desk covers consumer tech for MJI News.
