Lenskart’s B Smart Glasses Launch at ₹22,000 with 12MP Camera

Lenskart has officially entered the wearable tech market with its new smart glasses, B by Lenskart, available for early access at a price of ₹22,000. The glasses, targeting tech-savvy consumers in India, are set to retail for ₹27,000 upon their commercial launch.

The B smart glasses weigh just 40 grams, making them lighter than many existing options on the market. They include a 12 MP camera that captures 4K stills and HD video, positioning them as a versatile tool for both casual users and content creators. At their core is Qualcomm's Snapdragon AR1 chip, the same technology found in Meta's Ray-Ban smart glasses, enhancing performance in augmented reality applications.

Innovative Features and Functionality

A standout feature of the B by Lenskart is its built-in assistant, Buddy. Powered by Google's Gemini, Buddy understands over 40 languages, including Hinglish and several regional dialects, making it accessible for the diverse Indian audience. This assistant interacts with the wearer by using the camera to analyze its surroundings and provide relevant responses.

In addition to Buddy, the glasses come with three microphones and directional speakers that offer adjustable audio modes: Discreet, Normal, and Boosted. This audio setup allows for clear conversations while enjoying ambient sounds. The lenses also incorporate ultra-thin blue light technology, catering to users who spend extended hours in front of screens.

Battery life is another key advantage of these glasses. With the included case, users can extend battery life up to 48 hours. A unique charging mechanism enables the glasses to draw power from a smartphone without needing to be removed, enhancing convenience.

Market Reception and Availability

The early access phase for B by Lenskart began on March 31, 2026, and has generated significant interest, with over 35,000 sign-ups reported by May 12. This positive reception highlights the demand for innovative wearables in the Indian market. Customers who joined the waitlist can purchase the glasses at the introductory price of ₹22,000 through the Lenskart website and app.

Peyush Bansal, Co-Founder and CEO of Lenskart, stated that this launch marks the company’s first venture into wearables. He emphasized a commitment to tailoring the product based on Indian consumer feedback before considering international markets. This strategy could set the stage for a global rollout, depending on the feedback received during the early access period.

As competition in the smart glasses sector intensifies, Lenskart’s B smart glasses are poised to attract attention, particularly among users seeking a lightweight and feature-rich option that includes local language support and advanced technology. With notable interest already demonstrated, the coming months will be critical in determining the product's success as it approaches a wider release.