Ferrari's Luce, the brand's first electric vehicle, showcases a pioneering OLED dashboard that integrates Samsung's HIAA display technology, marking a shift in automotive design. This innovative approach combines OLED screens with traditional mechanical gauges, creating a cockpit that resembles a high-end smartwatch interface rather than a conventional car dashboard.
A New Era of Dashboard Design
The Luce's dashboard features a unique layered design crafted by Samsung Display, which supplies four specially designed OLED panels exclusively for this model. A standout element is the layered instrument cluster, which utilizes two OLED screens stacked atop each other, allowing mechanical hands to move seamlessly between them. This design enhances visual appeal while retaining functionality, offering a glimpse into the workings of a modern luxury vehicle.
Samsung's HIAA Technology
The technology behind this futuristic display is Samsung's HIAA (Hole in Active Area), originally developed for Galaxy smartphones to accommodate punch-hole cameras. The Luce's display features a hole measuring around 100mm, significantly larger than the typical 5mm cutouts found in mobile devices. This innovation allows the lower screen and physical gauges to be visible simultaneously, setting the Luce apart from other vehicles.
HIAA technology is also employed in the car's 10.1-inch OLED central control panel, which digitally showcases various functions including a clock, stopwatch, and compass. Mechanical hands are mounted through small perforations in the OLED panel, rotating in real time to enhance user interaction.
Jony Ive's Design Influence
The Luce's interior design is the brainchild of Jony Ive, the former chief designer at Apple, known for his significant contributions to the iPhone. This collaboration between Ferrari, Samsung, and Ive combines a wealth of expertise in design and technology. The result is a car that emphasizes performance while delivering an unparalleled aesthetic experience, merging Apple's design philosophy with Samsung's advanced display technology.
Conclusion
As the automotive industry increasingly embraces digital interfaces, Ferrari's Luce presents a distinctive alternative that blends innovative technology with classic design principles. This vehicle appeals to enthusiasts who value both performance and aesthetics, offering a glimpse into the future of luxury electric vehicles. With a design that challenges traditional concepts and incorporates smartphone technology, the Luce stands as a testament to the evolving relationship between tech and automotive engineering.
Quick answers
How does the Luce’s dashboard compare to traditional car dashboards?
The Luce features a layered OLED design with mechanical gauges, unlike most modern vehicles that rely solely on flat touchscreens.
When will the Ferrari Luce be available?
Availability details have not been disclosed yet.
Is the Luce a significant upgrade over previous Ferrari models?
Yes, the Luce represents Ferrari's transition to electric vehicles and incorporates advanced display technology not seen in earlier models.
About the author
MJI Desk
MJI Desk covers consumer tech for MJI News.
