Dreame Technology is venturing beyond its established reputation for robot vacuums, marking a significant expansion into the broader smart home market. The company has appointed Cristiano Ronaldo as its global ambassador, a strategic partnership aimed at enhancing consumer engagement through technology.
This collaboration goes beyond a simple marketing tactic; it represents a deeper alliance between a leading tech brand and an internationally recognized sports figure. By utilizing Ronaldo's global appeal, Dreame plans to showcase its diverse product range, which now includes major appliances and personal care items alongside its traditional cleaning solutions. The focus will be on integrating high-speed digital motors and AI-driven technologies to create a connected smart home experience.
Dreame’s vision includes a comprehensive ecosystem of smart devices designed to simplify daily life. The company is particularly emphasizing innovation in user experience through AI, ensuring its products not only clean more effectively but also enhance overall lifestyle convenience. As Colm Chang, the Global CEO of Dreame, noted, this partnership aims to provide consumers worldwide with premium lifestyle experiences driven by advanced technology.
Ronaldo, known for his pursuit of excellence, expressed enthusiasm about joining Dreame's mission to make daily life easier and more efficient. He stated, "I want to partner with brands that always pursue excellence and share the value of hard work. Dreame is a brand that changes daily life to be more convenient and better with innovative technology and outstanding performance." This endorsement from such a high-profile athlete is expected to enhance Dreame's visibility and appeal in the competitive smart home sector.
Since its founding in 2017, Dreame has rapidly expanded, operating over 6,500 offline stores in more than 120 countries and serving over 42 million households globally. The company has made significant strides in innovation, filing over 10,000 patents as of the end of 2025, with more than 3,000 patents already registered. This technological expertise positions Dreame as a formidable player in the smart home arena, allowing it to meet evolving consumer needs.
The upcoming campaign will not only highlight Dreame's cleaning appliances but also showcase its new ventures into personal care and kitchen appliances. This expanded product offering aims to illustrate the interconnected smart life experience that Dreame advocates. A representative from Dreame Korea noted that this initiative will help consumers better understand the benefits of a connected smart home.
As Dreame continues to innovate and expand its product line, the integration of Ronaldo as a brand ambassador may further elevate its profile in the global market. With a commitment to reducing daily hassles through technology, Dreame is positioning itself as a leader in the smart home segment, promising a future where connected living becomes the norm.
Quick answers
How does Dreame’s new product range compare to existing smart home brands?
Dreame is expanding beyond cleaning appliances, incorporating major appliances and personal care products, which may set it apart from competitors focused solely on one category.
When can consumers expect to see the new products?
Specific launch dates for the new product range have not been announced, but Dreame is actively promoting its expanded ecosystem.
Is it worth upgrading from an existing Dreame vacuum?
With the introduction of AI-driven technologies and a broader product line, upgrading may offer enhanced convenience and integration for users seeking a connected smart home experience.
About the author
MJI Desk
MJI Desk covers consumer tech for MJI News.
