In an unprecedented move for sports broadcasting, Apple TV is set to air the first major professional live sporting event captured entirely using the iPhone 17 Pro. The milestone will occur during the MLS match between LA Galaxy and Houston Dynamo FC on Saturday, May 23, starting at 7:30 p.m. PT.
This initiative builds on previous testing Apple conducted last fall, where the capabilities of the iPhone 17 Pro were showcased in live sports settings. The initial test was part of the Friday Night Baseball series, featuring a game between the Detroit Tigers and Boston Red Sox filmed live at Fenway Park. Positive results from that event paved the way for this weekend's ambitious venture, which aims to redefine how fans experience live sports.
Apple is using the compact design of the iPhone 17 Pro to capture unique angles and perspectives throughout the match. The broadcast will include not only the action on the field, but also pre-game elements such as team warmups and player introductions. Innovative camera placements around the venue promise to deliver high-quality video and dynamic views that traditional, larger cameras might not provide.
The iPhone 17 Pro has been marketed as a device capable of professional-grade photography and videography. Apple emphasizes that this broadcast will meet the high standards viewers expect from major sporting events while introducing new visual dynamics. The smaller size of the iPhone allows for flexibility in capturing the atmosphere and energy of the stadium, significantly enhancing the viewer's experience.
Subscribers to Apple TV will have access to this notable event, along with the platform’s range of original programming and other sporting events. This move highlights Apple's commitment to pushing the boundaries of technology in media and positions the iPhone 17 Pro as a legitimate tool for professional cinematography.
As the world of sports broadcasting evolves, this historic match could signal a new trend where smartphones play a central role in capturing live events, challenging traditional broadcasting methods and equipment. The implications of this event extend beyond just the match; they may set a precedent for future sports productions and redefine audience engagement in the digital age.
Quick answers
How does it compare to traditional sports broadcasts?
The iPhone 17 Pro's compact size allows for unique camera angles and perspectives not possible with larger equipment.
When does the match air?
The match is scheduled for Saturday, May 23, starting at 7:30 p.m. PT.
Is there an additional cost to watch the match?
No, subscribers to Apple TV can watch the match as part of their existing subscription.
About the author
MJI Desk
MJI Desk covers consumer tech for MJI News.
