Lenskart Launches B by Lenskart Smart Glasses at ₹27,000

Lenskart's new smart glasses, B by Lenskart, are set to redefine wearable technology in India, combining functionality with a design philosophy that prioritizes comfort and usability. Priced at ₹27,000, these glasses are engineered to provide a hands-free experience while integrating into daily life.

Design and Usability

Weighing just 40 grams, B by Lenskart distinguishes itself in the competitive smart eyewear market. The design emphasizes being 'eyewear first', ensuring comfort for all-day wear. This is highlighted by features such as a temple-tip charging cable, allowing users to charge the glasses on the go without needing to take them off. The thoughtful design includes Japanese ultra-thin blue light lenses and a sleek charging case that offers up to 48 hours of battery life.

Features and Capabilities

B by Lenskart utilizes Gemini AI and features an AI assistant named Buddy, which supports conversational capabilities in over 40 languages, including Hinglish and various Indian languages. The AI can utilize the glasses' camera to provide contextual responses and real-time assistance tailored to the user’s surroundings. The device boasts a 12 MP Sony camera capable of capturing HD video and 4K photos, and it enables users to take calls and listen to music through directional speakers and a three-microphone array. Sound modes like Discreet, Normal, and Boosted allow users to adjust to different audio environments.

Market Launch and Reception

After debuting at Lenskart’s IPO event in November 2025, the smart glasses opened their early-access waitlist on March 31, 2026, attracting over 35,000 registrations in a short period. This enthusiastic response reflects Lenskart’s ambition to lead the smart eyewear market in India. The company plans to co-create the product experience with Indian consumers, whose feedback will significantly influence future iterations.

Expert Commentary

Peyush Bansal, Co-Founder and CEO of Lenskart, remarked, “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day.” His comments highlight Lenskart’s goal to pioneer wearable technology in India before expanding to global markets.

Conclusion

With its blend of advanced features and user-friendly design, B by Lenskart sets a new standard for smart eyewear in India. As the company gears up for a full commercial launch, the glasses provide a practical solution for tech-savvy consumers seeking stylish yet functional accessories. The early-bird price of ₹22,000 for select customers in the early-access program also offers an appealing incentive for early adopters. As Lenskart steps into the wearable technology sector, attention will focus on how this product reshapes consumer expectations and experiences in smart eyewear.